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3 Apps to Help You Find, Create, and Share More Engaging Newsletter Content

Content is an integral part of any marketing strategy. Whether it be an educational piece, industry news, or a niche blog post, content is a great way to engage your audience and position yourself as...

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Boot Camp Tips: Picture This…Image Strengths and Weaknesses in Email

This past holiday, my 8-year-old daughter proudly created her own holiday cards full of crayon art, sparkles, and other fantastic creativity. Each card was sealed in its own custom envelope and her...

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I Already Have an Email Newsletter — Do I Really Need a Blog for My Business?

When you run a small business, the last thing you need is to have another item added to your marketing to-do list. It’s no surprise then that when the topic of starting a blog comes up, you’re not...

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5 Tips to Increase Your Email Deliverability

You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach. If you’re a...

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5 Questions Nonprofits Should Ask Before Sending Their Email Newsletter

A nonprofit marketer who I know personally and who happens to be a Constant Contact customer recently asked me this question: “Can you give me suggestions on how we can boost our open rate? If you look...

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[Q&A] How to Create an All Star Newsletter for Your Small Business

The Constant Contact All Star awards recognize our customers who excel at using Constant Contact’s tools to engage with their own customers and build great relationships. Recently I had the chance to...

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Get Customers to Come Back Again and Again: 5 Things You Should Try

Every morning, my dog Zoe and I start the day with a walk down Main Street in my hometown. Despite only a handful of stores being open at that time, Zoe stops in her tracks when we pass the local pet...

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[Video] 3 Email Tips from Mom

Growing up, whether you knew it or not, you learned a lot from your mom. From little things like how to tie your shoes, to bigger things like how to be a good friend and treat people the right way —...

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Build an Email List That Loves Hearing From You: 5 Guiding Principles

An email list that consists of a large number of responsive, engaged prospects and customers is one of the most powerful marketing assets a small business can have. But getting to that place isn’t...

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How to Choose the Perfect Email Template

Being able to use an email template to communicate with your audience is one of the biggest benefits of using an online marketing tool like Constant Contact. With an email template, you can easily...

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Build Customer Loyalty and Trust with These 4 Simple Emails

Congratulations! You have a new sign up to your email list. Now don’t blow it. With one wrong step, this new person on your list may decide they don’t want to hear from your business anymore. They’ll...

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5 mistakes not to make with your email newsletter

Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Despite the rise of social media...

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5 things your newsletter NEEDS (or you shouldn’t bother writing it)

Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. I get 20+ different email and printed...

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Tired of Your Newsletter Design? 14 Email Templates to Spark New Interest

Zzzzzz. Is that how you feel when you think about your current email newsletter design? What’s even worse is that could be the way your customers feel when your email lands in their inbox. Perhaps your...

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What’s the Best Length for My Email Newsletter?

I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the...

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